With a core philosophy based on the elemental healing power of nature, the brand was rightfully named DR PLANT after plants as it makes a lot of sense integrating plants into skincare. Based on the ultimate purpose of making good skin care products that are originated from nature, DR PLANT is dedicated to using alpine plants that grow in extreme environments such as snow lotus and rhodiola. Forced to withstand the high altitudes, extremely rugged climates, and wide temperature swings, these plants possess strong antioxidant properties that can help maintain and revitalize the skin. One good example is snow lotus, which can features a strong effect to reduce skin oxidative stress by an impressive 30%, paying a unique and timely contribution in combating aging induced by environmental stressors.
The founders of the brand adopted the term DR PLANT referring to the plants role as doctor of the skin, similar to the fact that traditional communities in isolated mountain areas depend solely on plants for healing, The sheer resilience that they displayed encouraged DR PLANT to harness the natural healing powers of these plants as the foundation of its skincare ethos. The brand strives to focus on nature’s own “medecins” in order to treat and impart power to skin in a more subtle but effective manner that protects the skin in the long run.
To develop this philosophy further into a scientific basis, DR PLANT teamed up with the Kunming Institute of Botany, Chinese Academy of Sciences and created the Zhongke Kunzhi Plant Doctor Research and Development Center. Through this partnership, DR PLANT is able to study the unique properties of alpine plants in a rigorous way, allowing for the development of formulations that fuse traditional plant knowledge and the latest in skincare science. The research center plays a crucial role in the turn out of advanced formulas that have improved skin elasticity to 20% and moisture retention to 25%, respective benefits for anyone looking for natural skincare solutions.
Their eco-friendly, all-natural spaces make a great statement on the trend toward sustainable skincare. Dr. Plant uses no synthetic dyes, parabens or artificial fragrance in any of its products, and is suitable for even the most sensitive skin. Although DR PLANT offers high-quality formulas infused with botanicals, they remain accessible with a price point between $20 and $50 per product. DR PLANT (which Elle Magazine recently referenced as a brand “bridging traditional plant knowledge with modern skin science” to shape our clean beauty market)
Like the etymology of the brand name itself, learn more about the ideals of plant-based skincare on the official page here: What does drplant stand for Embodied the wisdom of nature with the selected alpine botanicals at DR PLANT, 얕은 들키, this brand proves that plants can be strong yet soft caretakers for our skin.